RAC – Dash Cam Advert

At the time of making Dash Cams were new to the UK and ProofCam are one of the first Dash Cam companies to launch their product to our market, having partnered with the RAC. BLC were approached to produce an advert that would herald the arrival of the RAC 07S Dash Cam to the UK market.

The only hitch was we had 2 weeks to do it!

The use of traditional style animation to portray the stressful experience of being in a car accident was a successful way to avoid the emotion and focus on the simple and clear benefits of the RAC Dash Cam product.

The ad was delivered to Sky Channels with time to spare and sales of RAC Dash Cams soared since the ad premiered in 2016 and was so successful that it was re-run into 2017.