Citi Private Bank – Investing with Purpose

Citi Private bank believe that their clients can invest in a manner that aligns with their values as Global Citizens, while maintaining quality and improving investment outcomes. They’ve identified opportunities that could have a genuine and positive influence on society and a sustainable business model with strong investment potential.

They call it – ‘Investing with Purpose’

BLC worked in collaboration with Far Beyond Ltd. to create this animation for Citi Private Bank to explain their Investing with Purpose offering. The animated content features on their global website, social channels and is used for face-to-face client presentations and events. The concept is born out of creating a beautiful organic structure, representing a positive influence on society, derived from the collective ethical values and motivations of Citi Private Bank’s clients.