Hyper-Connected – Experimental particles film
During our R&D process – for the Bottlenose Film we created for KPMG – we explored beautiful, organic particle structures to act as a metaphor for the ability of Bottlenose to make sense of enormous volumes of complex data across multiple streams of information. We created a world in which this unstructured data is threatening to overwhelm business and their ability to react to change.
This world is dark, threatening and volatile. We introduce Bottlenose as a brighter, more controlled entity that makes sense of this chaos and brings light and order to the previously bleak and confusing world. The result is a striking organic piece of animation that captures the idea of big data and our hyper-connected world.