Microsoft – Bing is everywhere
Following the success of Bing’s previous Run Once Experience, this brand engagement piece was a seamless takeover experience, exploring all the amazing features Bing has to offer.
The take over was setup so that as users logged on to the Bing search homepage our film was embedded under the search bar and took over their screen for the duration of the film.
Using a combination of live action and animation, this video brings to life the multi-device story which describes Bing’s ability to give the user the information they want, in a way they want to see it, whatever the platform.
The video employed various techniques to bring the user journey to life, across a multitude of devices in an ever evolving sequence in the style of the Bing experience itself.
